Growth and discovery
Homepage Discovery Launch
Localized infinite-scroll personalized discovery and unblocked launch economics before Ramadan peak.
Problem
Discovery stack existed elsewhere but local launch was blocked by ad-revenue cannibalization concerns.
Solution
Rebuilt financial model for client-side view economics and aligned global homepage + ads stakeholders.
Outcome
$37.5M annualized gross-sales uplift and 8 additional features launched at zero engineering cost.
Architecture
A placeholder implementation path that can be expanded with screenshots, data contracts, system diagrams, and measurable results as the project matures.
01
Feature localization
02
Economics re-modeling
03
Stakeholder alignment
04
Launch governance
05
Performance instrumentation
06
Feature expansion
Product Artifacts
Sanitized examples to demonstrate product thinking and execution style when proprietary materials cannot be shared.
- PRD outline (problem framing, success metrics, rollout plan)
- Workflow wireframe / journey snapshot
- Evaluation rubric or quality checklist
- Operational metrics dashboard mock
Metrics to Track
- Gross sales delta
- Engagement depth
- Ad-revenue guardrail
- Feature adoption
Product Role
- Created unblock strategy
- Aligned leadership stakeholders
- Converted pilot into repeatable expansion