Revenue recovery
No-Saved-Address Checkout Recovery
Guided flow to recover customers with no saved address at checkout, scaled across MENA stores.
Problem
Customers reaching checkout without saved addresses were abandoning disproportionately.
Solution
Built and launched a guided address acquisition experience in-country with legal and engineering alignment.
Outcome
~$400M annualized incremental gross sales and large reductions in support contacts/refunds.
Architecture
A placeholder implementation path that can be expanded with screenshots, data contracts, system diagrams, and measurable results as the project matures.
01
Customer state detection
02
Guided address flow
03
Localization
04
Experiment setup
05
Global scaling
06
Operational tracking
Product Artifacts
Sanitized examples to demonstrate product thinking and execution style when proprietary materials cannot be shared.
- PRD outline (problem framing, success metrics, rollout plan)
- Workflow wireframe / journey snapshot
- Evaluation rubric or quality checklist
- Operational metrics dashboard mock
Metrics to Track
- Checkout abandonment
- Gross sales lift
- CS contacts
- Unit refunds
Product Role
- Framed problem economically
- Drove country-level execution
- Scaled globally