Checkout + delivery experience
Pin-on-Map Address Creation (India)
Customer address creation flow using map pin + form fallback; relaunched after infra and UX fixes.
Problem
Address capture quality at checkout hurt geocode precision and downstream delivery success.
Solution
Led map-based flow launch, diagnosed integration/latency issues, and drove UX + platform remediations for relaunch.
Outcome
$835K annualized cost savings, geocode precision uplift, and conversion improvements.
Architecture
A placeholder implementation path that can be expanded with screenshots, data contracts, system diagrams, and measurable results as the project matures.
01
Map provider integration
02
Dual-flow UX
03
Latency remediation
04
Address normalization
05
Experiment loop
06
Ops outcome tracking
Product Artifacts
Sanitized examples to demonstrate product thinking and execution style when proprietary materials cannot be shared.
- PRD outline (problem framing, success metrics, rollout plan)
- Workflow wireframe / journey snapshot
- Evaluation rubric or quality checklist
- Operational metrics dashboard mock
Metrics to Track
- Address-page abandonment
- Geocode precision
- Checkout conversion
- Delivery success rate
Product Role
- Owned launch + relaunch strategy
- Drove cross-team remediation
- Connected checkout and ops metrics